1. Brand and Trend Background
The Row, founded by the Olsen sisters, is known for its minimalist, high-end aesthetic. In summer 2025, The Row’s Dune Flip-Flops took the world by storm, frequently spotted on the feet of celebrities like Hailey Bieber and Dakota Johnson in street style and vacation photos, becoming a trending item on social media and on Lyst’s fashion charts.
Price and Controversy
- The Row flip-flops, priced at a whopping €670 (approximately NT$27,000), have generated significant buzz. Their exorbitant price tag has transformed the perception of slippers, while also elevating them to status symbols.
2. Design Features and Aesthetics
Materials and Craftsmanship
- Made from high-quality leather or rubber, they offer a comfortable feel, a simple design, and sophisticated details. Leather binding and a sturdy sole give even everyday footwear a rare sense of luxury.
Colors and Silhouettes
- Black and white are the primary colors, creating a clean and sophisticated look that easily complements any summer wardrobe.
- Minimalism is the guiding principle, with minimalist design down to the very lines of the shoe.
3. Trend Analysis and Styling Suggestions
1. Urban Minimalist
- Pair with black straight-leg pants or a white shirt for a sophisticated, laid-back vibe. Perfect for the office or a café.
2. Casual Vacation Style
- Pair with a linen dress, loose T-shirt, or spaghetti-strap top to effortlessly transition between island and city style. The Row flip-flops are ideal for beachside or terrace walks.
3. Sophisticated Layering
- Mix and match with sweaters, metallic accessories, sunglasses, or thick-soled socks to elevate flip-flops beyond the traditional casual shoe and transform them into a statement piece.
4. Fashion significance and social phenomena
- The Row flip-flops have driven the wave of “luxury” of slippers, breaking the distinction between comfort and fashion in the shoe industry. Wearing flip-flops can also be a reflection of a sophisticated lifestyle, symbolizing a casual yet sophisticated, relaxed yet self-sufficient modern attitude [51][54][55].
- From the catwalk to the street, flip-flops are no longer just attached to vacation or home, but have truly integrated into urban and high-end life scenes, becoming a minimalist and high-end style label.
In the summer of 2025, The Row flip-flops refreshed the imagination of everyday shoes with minimalism. It does not pursue complexity, but only uses texture and design to write a free, comfortable and elegant lifestyle. Whether strolling in the city or on vacation, this pair of slippers makes every step have a confident style, and is the minimalist protagonist of contemporary fashionistas.
